Before you use it
- Yours to cut. Trim it, crop it, speed it up, put your own voice or music over it, mix it with your own footage.
- Say it's an ad. If the post is affiliated or gifted, disclose it — #ad or #gifted, per FTC guidance.
- Don't add claims on top. No percentages, no before/after promises, no "clinically proven" text over the footage. Describe what you see and how it felt. The claim-safe rules apply here too.
- It's 16:9. Crop to vertical however you like — but check the product is still in frame after you crop.
- Klairs content only. Please don't use this footage for another brand's post.
